Dump the Protection, Increase the Sales



People have been saying this forever. Hopefully it won't be long before they start listening. From The Inquirer.

EMI has DRM free sales boom

Dump the protection increase the sales

By Nick Farrell: Wednesday 20 June 2007, 08:41
RECORD OUTFIT EMI is reporting that the sales results for its DRM-free music are better than those with protection.

Since EMI ditched the DRM on iTunes it has seen sales of Pink Floyd's Dark Side of the Moon increase by between 272 and 350 percent.

It is too early to tell if this is just a temporary rise as punters replace their old DRM infected tracks with those which are protection free.

However it does look like punters have given the record labels the thumbs up for DRM free music.

According to Bloomberg, digital sales for other DRM free music increased by between 17 to 24 per cent. OK Go's Oh No increased 77 per cent. Coldplay's A Rush Of Blood To The Head jumped 115 per cent.

Sadly CD sales still are dropping down the toilet.

More here and here. µ

More over at Ars Technica.

Posted: Wed - August 1, 2007 at 05:54 PM           |

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